The New Business Development Mantra That All Law Firms Should Live By
“A-B-C. A, always; B, be; C, closing. Always be closing! Always be closing!”
Made popular by Alec Baldwin’s character in “Glengarry Glen Ross,” it’s a line that’s all too familiar to salespeople and rainmakers. With greater access to data, however, there’s a new mantra that should be leveraged by all